1. BACKGROUND
Origin
of the cluster dates back to 1920. First export consignment was made during the
year 1974. However, the momentum for export started during early 1990.Growth is
attributed to the positive steps taken by few visionaries who founded
Tirupur
Exporters Association (TEA) to solve the problems faced by the industry.
Total value of exports from Tirupur touched
Rs.11000 Crores during
the year 2007 from the modest Rs. 290 Crores during the year 1990.
In the post
quota scenario, since the buyers abroad would have a wider range of choice, critical
strategies for the cluster manufacturers for export competitiveness will be shortening
lead times, reducing expensive inventories and evolving innovative ways to connect
the entire value chain electronically from sourcing of fabrics & accessories to
garment manufacturing, and integrating these to final sales. This would require
the SME cluster players to develop business processes to implement and manage e-technologies
efficiently in order to meet this situation.
Specific
areas in which ICT intervention has been observed to be useful at the Tirupur cluster
are Sampling, Costing, Capacity planning, Resource Planning, Production Scheduling,
Order Management, Skill management, Production, and Inventory Management.
ICT Status
Overall,
the survey concluded huge gaps in the deployment of ICT technology in the areas
of supply chain management, designing, merchandising and customer relations. The
cluster appeared more conscious of spending on ICT in monitoring the quality standards,
as the exporters’ source supplies from multi-level production centers & varied production
sources, which requires quality synchronization for standardized exports. Study
found limited ICT "vision" for an integrated business and there was limited knowledge
on latest technologies such as data warehousing, e-commerce etc. While large firms
in the cluster are inline with the leading international manufacturing sectors in
ICT usage, most of MSMEs requires strong support. The most common handicap mentioned
in ICT implementation was delay in installing the systems due to limited availability
of the local software vendors which are mostly based at Coimbatore, Chennai or Bangalore.
It appears that there are huge gaps in the deployment of ICT technology in the areas
of supply chain management, designing, merchandising and customer relations. Huge
amount of money is being spent only for monitoring the quality standards. Since
most of the exporters have multi-level production centers and varied production
sources, such quality monitoring and control can only be expected.
E-action plan
The action
plan to improve the ICT intervention at the Tirupur cluster follows a three pronged
strategy, i.e., improvement in managerial understanding & skills towards ICT understanding,
improvement in the availability/ quality of ISVs, and promotion & participation
of SMEs in business networks & e-marketplaces. A system to coordinate the proliferating
merchandisers with the suppliers is required in order to minimize their cost of
traveling and thus reduce the production cycle. ICT can also facilitate the managers
& entrepreneurs in the cluster to establish networking with the various international
design institutes & designers, to help them create new designs. Improved customer
service can be achieved by faster delivery, decrease in inventory levels in the
warehouses, introduction of automatic stock replenishment systems and easier communication
Institutional Support
ICT linkages
among various cluster actors are relatively not very strong. Only TEA uses ICT to
communicate with the members. TEA, NIFT-TEA Knitwear Fashion Institute, ISI and
the Textiles Committee have their own websites. Organizations which have a national
presence like Indian Statistical Institute (ISI), the Textiles Committee use their
websites for dissemination of a large portion of information about the organizations
and their activities. Website of TEA is linked with the websites of its other members.