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Trendsetter Marketing Pvt. Ltd., a publishing house pioneering the production of coffee-table books, has unveiled its new publication, India Series: The Textile Story. This new coffee-table book provides an elaborate glimpse into India's vibrant textile industry, with particular emphasis on its present-day relevance in securing livelihoods and generating revenue for the national exchequer.

India's textiles, handicrafts and handlooms form an important industry vertical that is not only the backbone of India's indigenous livelihoods but also garners deep appreciation from global markets. Traditional Indian designs, prints, materials, crafts, among others, have built a unique niche. Over time, this indigenous and deeply fragmented industry, spread across the country's length and breadth, has been consolidated under the Ministry of Textiles and its several ancillary organisations.

The journey of textiles from being a traditional practice to becoming a synchronised industry has been facilitated by the Ministry, its various organisations and their timely implementation of policies. This book has been published in coordination with some leading industrial chambers functioning in the ambit of Indian textiles – they include, Confederation of Indian Textile Industry (CITI), Export Promotion Council for Handicrafts (EPCH), Apparel Export Promotion Council (AEPC), The Clothing Manufacturers Association of India (CMAI) and Welspun. 

The book, India Series: The Textile Story, was unveiled by Union Minister for Textiles, Smriti Zubin Irani, at Udyog Bhawan, New Delhi. The unveiling was attended by eminent dignitaries of various textile industry chambers, including – O P Prahladka, Chairman, EPCH and Rakesh Kumar, Executive Director, EPCH; Padma Shri Dr A Sakhtivel, Vice Chairman, AEPC and Gautam Nair, Member, Executive Committee, AEPC; D L Sharma, Vice Chairman, CITI and Dr S Sunanda, Secretary General, CITI; and Rahul Mehta, President, CMAI. Following the unveiling, a round-table conference was organised at Press Club of India, New Delhi, where dignitaries spoke of India's burgeoning textile industry and its implications on the future of the national economy. Padma Shri Dr A Sakhtivel, emphatically mentioned that "there is no better time to be in India than now" as "the Indian textiles industry has evolved!" O P Prahladka of EPCH expressed deep gratitude while appreciating the Ministry of Textiles for implementing timely policy changes and providing adequate support to overcome challenges and steer towards greater success. 

Appreciating the publication, Rakesh Kumar, EPCH, remarked that "the production is timely as India is waiting to take rapid strides in global textile markets and we now have a book that has documented our trajectory for reference to the outside world". A humble representation of a vast industry that sustains close to 100 million Indian lives, this book encapsulates textiles as the pinnacle of India's indigenity and prized diversity.

Published On : 17-01-2019

Source : Millennium Post

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