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The textiles ministry has so far enlisted 21 e-commerce platforms for sale of handloom products, minister of state for textiles, Ajay Tamta said in a written reply to the Rajya Sabha this week. These portals generated sales worth Rs 9.54 crore in the first 9 months of current fiscal. However, there is no government online platform for sale of handloom items.

“To promote e-marketing of handloom products, a policy framework was designed under which any willing e-commerce platform with good track record can participate in online marketing of handloom products. So far, the ministry has engaged 21 e-commerce entities for online marketing of handloom products,” Tamta said in response to a question by a Tinamool Congress MP.

 

As on December 31, 2017, these web portals had generated handloom sales of Rs 9.54 crore in the current financial year. This figure was Rs 7.07 crore in the corresponding period of 2016-17, and Rs 1.06 crore in 2015-16. Thus, more than Rs 17 crore of sales of handloom products have been generated since 2015, the minister added. 

 

Source : Yarns & Fibers

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