Indore: Sales of readymade garments are likely to jump by about 15 per cent in the coming months led by pickup in wedding purchases.

Most of the demand has started pouring in from rural areas and the trend is likely to continue till the end of June after which weddings will temporarily halt.


There are around 3,000 garment manufacturing units in Indore. According to Maharaja Tukojirao Cloth Market Merchants Association, the annual sales of garments and clothes from Indore are worth Rs 1,000 crore.


Industry experts said a rise in income of farmers after better crop production in kharif season lifted the purchasing capacity of rural buyers.


The association president Hansraj Jain said, “Demand for cloths and garments will rise now ahead of weddings. Purchases from rural and urban buyers have jumped this season.”


Enquiries from local and out station wholesale buyers have also picked up and are likely to improve further in coming weeks.


Looking at the rising demand, traders have started building up the inventory.


Jain said, “We are getting good orders from buyers of Madhya Pradesh, Rajasthan, Gujarat and Maharashtra. Demand is mainly coming for wedding dresses and ethnic clothes.”

Festivals and weddings are the peak season for sales of garments. The wedding season starts from November and extends until June. Indore is known in the country for garments and cloths that is supplied to southern states such as Karnataka, Tamil Nadu and Rajasthan, Gujarat and Maharashtra, local industry players said.


Kewalchand Agrawal, a readymade garment owner from Cloth Market said, “Our sales have increased. Footfall has gone up and most of the demand is for wedding dresses.”


Source : Times of India

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